Welcome.
Welcome.
Welcome.
I’m a Brand Marketer and Innovation Development Freelancer, creating omnichannel brand experiences that drive growth and consumer connection. Let’s build something exceptional together.
Diana Cao
Diana Cao
Diana Cao
Selected Works
A curated collection of brand marketing projects powered by insight-led strategy, bold creativity, and purposeful results.
Selected Works
A curated collection of brand marketing projects powered by insight-led strategy, bold creativity, and purposeful results.
Selected Works
A curated collection of brand marketing projects powered by insight-led strategy, bold creativity, and purposeful results.
A new product launch designed to capture shifting consumer interest
New Meat Snack Innovation
Dec 3, 2024
A new product launch designed to capture shifting consumer interest
New Meat Snack Innovation
Dec 3, 2024
A new product launch designed to capture shifting consumer interest
New Meat Snack Innovation
Dec 3, 2024
New stick and bag redesign to help differentiate against the competition.
Product Packaging Redesign
Jul 1, 2023
New stick and bag redesign to help differentiate against the competition.
Product Packaging Redesign
Jul 1, 2023
New stick and bag redesign to help differentiate against the competition.
Product Packaging Redesign
Jul 1, 2023
A new line of preventative supplements marking the company's global vitamin expansion
New Organic Gummy Supplement Launch
Jun 1, 2022
A new line of preventative supplements marking the company's global vitamin expansion
New Organic Gummy Supplement Launch
Jun 1, 2022
A new line of preventative supplements marking the company's global vitamin expansion
New Organic Gummy Supplement Launch
Jun 1, 2022
A complete brand refresh to establish a stronger market presence and differentiate from competitors.
Hyland's Naturals Pediatric Brand Refresh Campaign
Jan 27, 2021
A complete brand refresh to establish a stronger market presence and differentiate from competitors.
Hyland's Naturals Pediatric Brand Refresh Campaign
Jan 27, 2021
A complete brand refresh to establish a stronger market presence and differentiate from competitors.
Hyland's Naturals Pediatric Brand Refresh Campaign
Jan 27, 2021
Services
From strategy to execution, I transform insight-driven strategy into cohesive, high-impact marketing that elevates your brand.
Services
From strategy to execution, I transform insight-driven strategy into cohesive, high-impact marketing that elevates your brand.
Services
From strategy to execution, I transform insight-driven strategy into cohesive, high-impact marketing that elevates your brand.
Brand Management
Driving brand growth by aligning strategy, messaging, and cross-functional execution for measurable results.
01
Brand Management
Driving brand growth by aligning strategy, messaging, and cross-functional execution for measurable results.
01
Brand Management
Driving brand growth by aligning strategy, messaging, and cross-functional execution for measurable results.
01
Product Innovation & Development
Bringing products to life and driving brand growth through strategic innovation.
02
Product Innovation & Development
Bringing products to life and driving brand growth through strategic innovation.
02
Product Innovation & Development
Bringing products to life and driving brand growth through strategic innovation.
02
Commercialization & Project Management
Leading organized, effective commercialization efforts that align stakeholders and move products to market smoothly
03
Commercialization & Project Management
Leading organized, effective commercialization efforts that align stakeholders and move products to market smoothly
03
Commercialization & Project Management
Leading organized, effective commercialization efforts that align stakeholders and move products to market smoothly
03
Consumer Insights
Turning consumer and competitive insights into high-impact product ideas that strengthen CPG brand growth.
04
Consumer Insights
Turning consumer and competitive insights into high-impact product ideas that strengthen CPG brand growth.
04
Consumer Insights
Turning consumer and competitive insights into high-impact product ideas that strengthen CPG brand growth.
04
Retail Marketing & Tradeshows
Driving brand presence through focused in-store execution, merchandising, and standout trade show experiences.
05
Retail Marketing & Tradeshows
Driving brand presence through focused in-store execution, merchandising, and standout trade show experiences.
05
Retail Marketing & Tradeshows
Driving brand presence through focused in-store execution, merchandising, and standout trade show experiences.
05
What People Say
Trusted for delivering organized, high-impact work and building strong cross-functional partnerships.
What People Say
Trusted for delivering organized, high-impact work and building strong cross-functional partnerships.
What People Say
Trusted for delivering organized, high-impact work and building strong cross-functional partnerships.
She was a fantastic communicator and collaborator and did a great job facilitating, organizing, and managing the design workload given to me."
Kailey Staiano
Designer
Diana combines creativity with rigor in a way that’s rare —always bringing a data-driven perspective while staying eager to test and learn."
Erik Graber
Co-Founder at Cohley
Her meticulous attention to detail is one of the greatest qualities I have learned that should be in a teammate."
Channing Holmes
Client Service Coordinator at The Honest Company
She was a fantastic communicator and collaborator and did a great job facilitating, organizing, and managing the design workload given to me."
Kailey Staiano
Designer
Diana combines creativity with rigor in a way that’s rare —always bringing a data-driven perspective while staying eager to test and learn."
Erik Graber
Co-Founder at Cohley
Her meticulous attention to detail is one of the greatest qualities I have learned that should be in a teammate."
Channing Holmes
Client Service Coordinator at The Honest Company
She was a fantastic communicator and collaborator and did a great job facilitating, organizing, and managing the design workload given to me."
Kailey Staiano
Designer
Diana combines creativity with rigor in a way that’s rare —always bringing a data-driven perspective while staying eager to test and learn."
Erik Graber
Co-Founder at Cohley
Her meticulous attention to detail is one of the greatest qualities I have learned that should be in a teammate."
Channing Holmes
Client Service Coordinator at The Honest Company
She was a fantastic communicator and collaborator and did a great job facilitating, organizing, and managing the design workload given to me."
Kailey Staiano
Designer
Diana combines creativity with rigor in a way that’s rare —always bringing a data-driven perspective while staying eager to test and learn."
Erik Graber
Co-Founder at Cohley
Her meticulous attention to detail is one of the greatest qualities I have learned that should be in a teammate."
Channing Holmes
Client Service Coordinator at The Honest Company
She was a fantastic communicator and collaborator and did a great job facilitating, organizing, and managing the design workload given to me."
Kailey Staiano
Designer
Diana combines creativity with rigor in a way that’s rare —always bringing a data-driven perspective while staying eager to test and learn."
Erik Graber
Co-Founder at Cohley
Her meticulous attention to detail is one of the greatest qualities I have learned that should be in a teammate."
Channing Holmes
Client Service Coordinator at The Honest Company
She was a fantastic communicator and collaborator and did a great job facilitating, organizing, and managing the design workload given to me."
Kailey Staiano
Designer
Diana combines creativity with rigor in a way that’s rare —always bringing a data-driven perspective while staying eager to test and learn."
Erik Graber
Co-Founder at Cohley
Her meticulous attention to detail is one of the greatest qualities I have learned that should be in a teammate."
Channing Holmes
Client Service Coordinator at The Honest Company
She was a fantastic communicator and collaborator and did a great job facilitating, organizing, and managing the design workload given to me."
Kailey Staiano
Designer
Diana combines creativity with rigor in a way that’s rare —always bringing a data-driven perspective while staying eager to test and learn."
Erik Graber
Co-Founder at Cohley
Her meticulous attention to detail is one of the greatest qualities I have learned that should be in a teammate."
Channing Holmes
Client Service Coordinator at The Honest Company
She was a fantastic communicator and collaborator and did a great job facilitating, organizing, and managing the design workload given to me."
Kailey Staiano
Designer
Diana combines creativity with rigor in a way that’s rare —always bringing a data-driven perspective while staying eager to test and learn."
Erik Graber
Co-Founder at Cohley
Her meticulous attention to detail is one of the greatest qualities I have learned that should be in a teammate."
Channing Holmes
Client Service Coordinator at The Honest Company
She was a fantastic communicator and collaborator and did a great job facilitating, organizing, and managing the design workload given to me."
Kailey Staiano
Designer
Diana combines creativity with rigor in a way that’s rare —always bringing a data-driven perspective while staying eager to test and learn."
Erik Graber
Co-Founder at Cohley
Her meticulous attention to detail is one of the greatest qualities I have learned that should be in a teammate."
Channing Holmes
Client Service Coordinator at The Honest Company
She was a fantastic communicator and collaborator and did a great job facilitating, organizing, and managing the design workload given to me."
Kailey Staiano
Designer
Diana combines creativity with rigor in a way that’s rare —always bringing a data-driven perspective while staying eager to test and learn."
Erik Graber
Co-Founder at Cohley
Her meticulous attention to detail is one of the greatest qualities I have learned that should be in a teammate."
Channing Holmes
Client Service Coordinator at The Honest Company
She was a fantastic communicator and collaborator and did a great job facilitating, organizing, and managing the design workload given to me."
Kailey Staiano
Designer
Diana combines creativity with rigor in a way that’s rare —always bringing a data-driven perspective while staying eager to test and learn."
Erik Graber
Co-Founder at Cohley
Her meticulous attention to detail is one of the greatest qualities I have learned that should be in a teammate."
Channing Holmes
Client Service Coordinator at The Honest Company
She was a fantastic communicator and collaborator and did a great job facilitating, organizing, and managing the design workload given to me."
Kailey Staiano
Designer
Diana combines creativity with rigor in a way that’s rare —always bringing a data-driven perspective while staying eager to test and learn."
Erik Graber
Co-Founder at Cohley
Her meticulous attention to detail is one of the greatest qualities I have learned that should be in a teammate."
Channing Holmes
Client Service Coordinator at The Honest Company